Brandock & Textile Empire: 201.6% Growth, 5x Less PPC

This case study details the partnership between Brandock and Textile Empire. Our goal was to optimize and manage Amazon PPC advertising for a leading textile brand. We focused on increasing profitability and securing a stronger market position.

Textile Empire: Weaving Quality, One Thread at a Time

Textile Empire is a renowned name in the textile industry. They are known for high-quality, premium products. Their commitment to excellence has secured a loyal customer base. Our task was to translate this quality into measurable PPC success.

The Challenge Faced by Textile Empire

Textile Empire faced a common Amazon challenge. Their Amazon PPC costs were high, and profitability was stagnant. They experienced difficulty managing a large portfolio of products and complex campaigns.

This resulted in an unacceptably high ACOS (Advertising Cost of Sales) and reduced return on ad spend (ROAS). The existing strategy lacked optimization and granular control.

The Solution Provided by Brandock

Brandock implemented a multi-pronged, data-driven strategy:

Deep Dive Audit: We conducted a comprehensive audit of their existing Amazon PPC campaigns. This involved analyzing keyword performance, bid strategies, and product targeting.
Strategic Restructuring: We completely restructured their campaigns for better organization and control. This included separating match types and creating focused ad groups.
A/B Testing & Optimization: We continuously A/B tested different ad copy, product images, and bidding strategies. This allowed for real-time optimization and maximizing click-through rates (CTR) and conversion rates.
Advanced Negative Targeting: We aggressively used negative keyword targeting. This ensured their ads were only shown to highly relevant shoppers, drastically reducing wasted ad spend.
Bid Management: We utilized advanced bid management software and proprietary techniques to ensure optimal bidding throughout the day. This improved ad visibility at the right price point.

Account Progress

The focused approach delivered immediate and sustained improvements across all key performance indicators (KPIs).

Results

The partnership yielded exceptional results for Textile Empire:

201.6% Increase in ROAS (Return on Ad Spend): This represents a massive increase in advertising efficiency and profitability.
Dramatic Reduction in ACOS: Aggressive optimization led to a significant drop in their ACOS, meaning a much higher portion of revenue is pure profit.
Sustainable Growth: The new structure is built for long-term, scalable success. Textile Empire is now poised to dominate its category on Amazon.

Brandock’s strategic Amazon PPC management transformed Textile Empire’s advertising spend from a cost center into a powerful profit engine.