Did you know that 60% of Amazon sales happen on mobile devices?
If your ads aren’t optimized for mobile, you’re leaving a massive opportunity on the table.
Enter Amazon’s vertical video ads—a powerful tool designed specifically for mobile viewing. These ads are not just a trend; they’re a must-have for any Amazon seller looking to boost visibility, engagement, and sales.
In this blog, we’ll dive into why vertical video ads are essential, how to create them effectively, and the best practices to ensure your ads stand out on that tiny screen. Let’s get started!
Why Vertical Video Ads?
The Mobile-First Reality
With the majority of Amazon shoppers browsing on their phones, vertical video ads are tailor-made for mobile viewing.
They take up the entire screen, creating an immersive experience that horizontal ads simply can’t match.
Amazon’s internal tests have shown that vertical video ads deliver a 9% higher click-through rate (CTR) compared to traditional horizontal ads.
That means more traffic, more clicks, and ultimately, more sales.
How to Create Vertical Video Ads That Convert
1. Repurpose Existing Content
If you’re already creating videos for platforms like Instagram, TikTok, or YouTube Shorts, you’re halfway there. Simply repurpose these videos for Amazon. Just make sure to:
Remove any platform-specific watermarks (e.g., TikTok logos).
Ensure the content aligns with Amazon’s branding guidelines.
2. Best Practices for Vertical Video Success
Creating a high-converting vertical video ad isn’t rocket science, but it does require some strategy. Here’s what works:
Keep It Short & Sweet
Ideal Length: 10-30 seconds.
Why: Mobile users have short attention spans. Grab their attention quickly and keep it.
Hook Them Early
Introduce your brand or product within the first 5 seconds.
Use bold visuals or a compelling statement to stop the scroll.
Focus on High-Quality Visuals
Show your product clearly and demonstrate its use in real-life scenarios.
You don’t need a professional camera—high-quality iPhone footage can work wonders.
Tell a Story
Showcase your product in action and highlight its benefits.
For example, if you’re selling a blender, show it making a smoothie from start to finish.
Choose the Right Music
Use copyright-free tracks that enhance the mood of your video.
Avoid music with distracting lyrics or TikTok-style sound effects.
What NOT to Do
1. Avoid Text Overlays
Mobile users scroll quickly. Text-heavy videos are hard to read and often ignored.
Keep your message visual and straightforward.
2. Don’t Use Split Screens or Reformatted Horizontal Videos
These look unprofessional and clunky on mobile.
Always shoot or edit your videos in a 9:16 aspect ratio for the best results.
3. No Watermarks
Keep your branding clean and consistent.
Remove any logos or watermarks from other platforms.
To ensure your vertical video ads look professional and perform well, follow these technical guidelines:
Aspect Ratio: 9:16 (taller than it is wide).
Resolution: 720p, 1080p, or even 4K for the best quality.
File Format: MP4 or MOV.
Pro Tip: Upgrade Your Sponsored Brand Ads
If you’re already running Sponsored Brand ads, swap out your horizontal videos for vertical ones ASAP.
The difference in performance can be night and day.
Vertical video ads are no longer optional—they’re essential for any Amazon seller looking to stay competitive in a mobile-first world.
By following the tips and best practices outlined above, you can create ads that capture attention, drive clicks, and boost sales.
Your Action Plan:
Repurpose Existing Content: Start with videos you’ve already created for other platforms.
Follow Best Practices: Keep it short, visually engaging, and benefit-focused.
Test and Optimize: Monitor your ad performance and make adjustments as needed.
Share the Knowledge
Found this guide helpful?
Share it with your fellow Amazon sellers to help them scale their sales with vertical video ads.
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