Did you know that 88% of online shoppers say a brand’s video influenced their buying decision? If you’re not using video ads on Amazon, you’re leaving huge opportunities on the table.
The good news?
You don’t need a Hollywood budget or advanced video editing skills to create scroll-stopping product videos.
Thanks to Amazon’s Video Creative Builder, you can now create professional-quality video ads in just minutes—right inside your Amazon Ads console.
In this blog, we’ll walk you through how to use this powerful tool, why video ads are essential, and how they can help you boost engagement, clicks, and sales. Let’s get started!
Why Video Ads Are a Game-Changer for Amazon Sellers
1. Higher Engagement
Videos are more engaging than static images or text. They allow you to showcase your product in action, highlight its features, and tell a compelling story—all in just 15 seconds.
2. Increased Trust
Seeing a product in action builds trust with shoppers. Videos help them visualize how your product fits into their lives, making them more likely to hit “Add to Cart.”
3. Better Conversion Rates
According to Amazon, Sponsored Brand ads with videos have higher conversion rates compared to static ads. That means more sales for you!
How to Create Amazon Video Ads in Minutes
Amazon’s Video Creative Builder is designed to be simple and intuitive. Here’s a step-by-step guide to creating your first video ad:
Step 1: Access the Tool
Log in to your Amazon Ads console.
Navigate to Creative Assets and select Video Builder.
Step 2: Choose a Template
Browse through the available templates and select one that fits your product and brand style.
Templates are designed for different purposes, such as product launches, lifestyle showcases, or feature highlights.
Step 3: Customize Your Video
Add Product Images: Upload high-quality images of your product.
Insert Your Logo: Make sure your brand is front and center.
Choose Colors: Match the video’s color scheme to your brand identity.
Add Text: Include key messages like product benefits, discounts, or a call-to-action.
Select Music: Pick a copyright-free track that enhances the mood of your video.
Step 4: Preview and Edit
Watch the preview to ensure everything looks and sounds perfect.
Make any necessary tweaks to the text, images, or music.
Step 5: Publish and Use
Save your video to your Creative Assets.
Add it to your Sponsored Brands or Sponsored Display campaigns.
Pro Tips for Creating Scroll-Stopping Video Ads
1. Keep It Short and Sweet
Amazon recommends keeping your videos 15 seconds or shorter.
Focus on one key message or benefit to avoid overwhelming viewers.
2. Hook Viewers in the First 3 Seconds
Start with a bold visual or statement to grab attention immediately.
For example, showcase your product solving a common problem right at the beginning.
3. Highlight Benefits, Not Just Features
Show how your product improves the shopper’s life.
For instance, instead of saying “waterproof,” show your product being used in the rain.
4. Use High-Quality Visuals
Blurry or low-resolution images can hurt your brand’s credibility.
Use crisp, clear images that showcase your product in the best light.
5. Include a Clear Call-to-Action (CTA)
End your video with a strong CTA, such as “Shop Now” or “Learn More.”
Make it easy for viewers to take the next step.
Why Amazon’s Video Creative Builder is a Must-Use Tool
1. No Technical Skills Needed
You don’t need to be a video editing pro to create stunning ads. The tool’s drag-and-drop interface makes it easy for anyone to use.
2. Cost-Effective
Forget about hiring a film crew or buying expensive software. Amazon’s tool is completely free for sellers.
3. Fast and Efficient
Create a professional-quality video in minutes, not hours.
This frees up your time to focus on other aspects of your business.
Video ads are no longer optional—they’re essential for any Amazon seller looking to stay
Competitive.
Your Action Plan:
Access the Tool: Log in to your Amazon Ads console and start experimenting with Video Builder.
Create Your First Video: Follow the steps above to customize a template that fits your product.
Launch and Monitor: Add your video to a Sponsored Brands or Sponsored Display campaign and track its performance.
Share the Knowledge
Found this blog helpful?
Share it with your fellow Amazon sellers to help them know the power of video ads.
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