Level up your Amazon Ads with This Most Underutilized Amazon Tool

As an Amazon agency, we see it all the time. Many sellers come to us complaining about their Amazon Ads being money-eating monsters.

These sellers keep on pouring money into ads that just aren’t working. 😕 

The culprit? 

Often, it’s a lack of customer insights.

Guessing games don’t cut it on Amazon. 

You need real data to craft ads that truly resonate with your audience.

There is this powerful tool, available exclusively to Brand Registered sellers.

reference( https://sell.amazon.com/tools/amazon-brand-analytics)

This ah-mazing tool can be your secret weapon for crafting ads that speak DIRECTLY to your ideal customer.

It’s Amazon Brand Analytics

So How can you use Brand Analytics to get an unfair advantage?

With Brand Analytics, businesses can access insightful reports and actionable data to make informed decisions related to their marketing, advertising, and selling strategy on Amazon.

Following are 5 main areas where data from brand analytics can help you make your brand more customer-centric. 

Search Terms Report: See how customers actually search for your products. 

What keyphrases and terms they use? 

And then optimize your listing based on the data from real Amazon customers.

Repeat Purchase Behavior: It provides insights into repeat purchase and customer retention patterns by ASIN or brand. 

You can use these analytics to increase brand loyalty and offer quality products so that customers keep coming back.

Market Basket Analysis: Discover which products shoppers buy together. 

Increase your average order value by bundling the products customers prefer to buy together.

Item Comparison & Alternatives: Know which similar products shoppers prefer to buy instead of yours. Find loopholes in your sales funnel to turn visitors in buyers

Demographics: In this report, you can get insights into all these, including their age, household income, education, gender, and marital status. 

Maximize your ppc conversions by understanding your audience at a granular level.

Brand Analytics doesn’t just show you numbers; it helps you craft laser-focused ad strategies. 

You can use Brand Analytics reports to:

Know Your Audience: Tailor your messaging to resonate with their specific preferences.

Speak Their Language: Use the same keywords your customers use in their searches.

Test & Optimize: Track results, refine your ads, and maximize your ad spend.

Team Brandock is expert at turning Brand Analytics insights into high-converting ad campaigns. 

Our team will:

Analyze your data: Uncover hidden opportunities and buyer patterns.

Craft targeted campaigns: Speak directly to your ideal customer’s needs.

Optimize for ROI: Get more sales with less wasted ad spend.

Schedule a FREE consultation to discuss your PPC challenges and see how we can help you achieve explosive growth on Amazon.