Imagine having studio-quality product images without the hefty price tag or the need for advanced design skills.
Thanks to Amazon’s AI-powered image tool, this is now a reality.
Whether you’re running Sponsored Brand Ads or optimizing your product listings, this tool is a game-changer for Amazon sellers.
In this blog, we’ll explore why you need custom images, how Amazon’s AI tool works, and how you can use it to boost clicks, engagement, and sales.
Let’s dive in!
Why Custom Images Are a MUST for Amazon Sellers
1. Boost Clicks by 40%
According to Amazon’s data, Sponsored Brand ads with custom images get 40% more clicks than those with standard product photos.
That’s a massive increase in traffic and potential sales!
2. Stand Out in a Crowded Marketplace
With millions of products on Amazon, generic images just don’t cut it anymore.Custom images help you differentiate your brand and grab shoppers’ attention.
3. No Studio Budget Needed
Professional photo shoots can cost hundreds (or even thousands) of dollars.
With Amazon’s AI tool, you can create eye-catching lifestyle shots in seconds—for free.
How Amazon’s AI-Powered Image Tool Works
Amazon’s AI tool is incredibly user-friendly and doesn’t require any technical expertise. Here’s a step-by-step guide to creating stunning custom images:
Step 1: Access the Tool
Go to your Sponsored Brand campaign or create a new one.
Navigate to the “Creative” section and click on “Custom Images.”
Step 2: Generate Your Image
Click on “Add Another Image” and select “Choose AI-Generated Image.”
Upload your product’s reference image.
Describe your desired image in the prompt. (Pro Tip: Avoid mentioning humans or animals in your prompt to comply with Amazon’s guidelines.)
Choose a theme (optional) and select your preferred image as the seed.
Step 3: Save and Use
Browse through the AI-generated images and select the one you like best.
Save it to your creative assets and use it in your ads, product listings, or Amazon Posts.
Pro Tips for Maximizing the Tool’s Potential
1. Use Clear and Descriptive Prompts
The more specific your prompt, the better the results. For example:
Instead of “a kitchen scene,” try “a modern kitchen with a blender on the counter, surrounded by fresh fruits.”
Avoid vague descriptions that could lead to irrelevant or low-quality images.
2. Experiment with Themes
Amazon’s AI tool offers optional themes to enhance your images. Play around with different options to see what resonates best with your target audience.
3. Repurpose Your Images
Don’t limit yourself to Sponsored Brand Ads. Use your AI-generated images in:
Product Listings: Showcase your product in various settings to highlight its versatility.
Amazon Posts: Create engaging social-style content to connect with shoppers.
4. Avoid Prohibited Elements
Amazon’s guidelines prohibit the use of humans and animals in AI-generated images.
Stick to product-focused visuals to ensure compliance.
Why This Tool is a Game-Changer
1. Cost-Effective
No need to hire a photographer or invest in expensive software. Amazon’s AI tool is completely free to use.
2. Time-Saving
Generate high-quality images in seconds, not hours. This frees up your time to focus on other aspects of your business.
3. Versatile
Use the images across multiple platforms—ads, listings, and posts—to create a cohesive and professional brand presence.
Your Action Plan:
Access the Tool: Head to your Sponsored Brand campaign and start experimenting with AI-generated images.
Create Compelling Prompts: Be specific and descriptive to get the best results.
Repurpose Your Images: Use them in ads, listings, and posts for maximum impact.
Found this guide helpful?
Share it with your fellow Amazon sellers to help them take their listings to the next level with AI-generated images.
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