With a dominant 67% share of the U.S. e-commerce market and around 12 million product catalogs, Amazon offers a wealth of potential for sellers. As we move into the second quarter of year 2024, these newly introduced Amazon features for sellers can help you unlock innovations and increase productivity solutions, to propel your business in 2024- Q2 and beyond .

Amazon market is never smooth sailing and you know it. Constant updates and new features might sound harder to implement for Amazon sellers. But these are the keys to unlocking enormous untapped selling opportunities. If you don’t know how, where, when, and why to use them, you can get any benefit from these new Amazon Seller Central features.  

In this blog, we’ll get you through the top 6 Amazon features that can help you as a seller on Amazon. So let’s dive in!

1) Initiative towards sustainability with Climate pledge-friendly badge

From thousands and millions of products, it is still possible for you to have a distinct place on Amazon. One of which is to earn a Climate Pledge Friendly Badge on your product pages. You can spot it easily right under the product title and star ratings. 

Since buyers are becoming increasingly eco-conscious, Amazon filters out qualified products for Climate Pledge Friendly items under separate search results. This gives your products greater visibility and a competitive advantage.

To get access, you need to enroll and fulfill the certification criteria on the program page. Amazon offers several sustainability certifications, with ‘Compact by Design’ (for optimized packaging) often considered one of the easiest to obtain.

2) Quick insights through Seller Central dashboard 

Amazon recently introduced the Quick Insights feature on the Seller Central home page. In just a glance you, get a summary of your overall Amazon account performance. 

Before this major update, navigating through tabs for functioning across Amazon was quite a hassle. Thanks to this recent update, sellers now don’t have to switch back tabs and get all the information needed in one window for prompt actionable steps.   

Some of the important key metrics on the main dashboard are: 

• Graph showing daily sales. 
• Your active stores. 
• The total balance in your account.   
• Monitoring Inventory position through IPI. 
• Notifying buyers’ messages. 
• Advertisement impression for tracking ad campaigns ( formerly available on the “Advertising tab”) 
• News and forum window to capture market trends and insights. 

These features have let sellers improve their decision-making abilities and helped them streamline their sales strategies in Q2. 

3) Access to Generative AI features for more accuracy and productivity

Amazon’s commitment to innovation extends to the tools they provide sellers. Their recent focus on integrating AI-powered features offers exciting ways to streamline tasks and improve your product listings.

The need for a dedicated content manager may be changing! Amazon’s new generative AI features offer impressive potential for streamlining product listing creation and optimization – saving you time and resources. 

Sounds interesting?  

Let’s see how you can also curate a smart AI sales strategy in Q2 by leveraging your business in the following areas: 

Generate Listing Content with Amazon AI Listing Generator 

This tool can help you craft impactful titles, product descriptions, and listings using keywords, relevant phrases, and details related to your product.

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To start, enter a brief description of your product. The module will then process this data and give you an optimized title, product description, and listings based on its findings for keywords, relevant phrases, and details that relate to your product. 

Now that you’ve got the basic content for your listing, you can either customize it or submit it directly to Amazon’s product catalog. 

Produce high-quality images with AI-powered Image Generator: 

Available through the Amazon Ad Console, this feature generates brand-centric images based on your product details.

Go to Ad Console, Select your product and click ‘ generate’. Based on your product details the AI would create a set of images. Continue by choosing the best match. Once you are satisfied,  publish it with a suitable ALT text to define the purpose of your image. 

4) Amazon’s prime delivery feature

Amazon’s commitment to fast delivery options takes another leap forward in 2024 with their Prime Day offers and Seller Fulfilled Prime (SPF). This program prioritize Prime members to receive their urgent purchases within a remarkable 24-hour timeframe.

Do you know the Prime symbol on product pages has jumped conversions up to 40% in the US markets? 

Besides winning shoppers’ interest with record-setting deliveries, it helps small and medium-sized sellers to save shipping and fulfillment costs typically charged by Amazon. 

However, accessing this feature isn’t automatic. Sellers undergo a trial phase and must consistently meet Amazon’s performance standards to maintain their SPF status.

5) Virtual product bundles on A+ Content Pages 

Amazon’s virtual product bundles feature offers sellers a powerful way to boost sales by showcasing complementary items together. This aligns with their focus on understanding and meeting evolving customer needs.

For example, a shopper browsing mattresses might also be interested in a matching set of sheets or pillows. Bundling these items together provides convenience and can increase average order value.

This upsell strategy offers sellers a competitive edge and helps promote other relevant products within your catalog.  

You can create virtual bundles featuring up to five current FBA products (identified by their ASINs) within a single listing. 

 Importantly, this feature is primarily for brand-registered sellers and is often displayed on A+ Content pages.

6) Measures For Enhance Brand Protection 

Your competitors aren’t the greatest threat to survival on Amazon. Counterfeit products dent’s your Amazon business more, eroding brand integrity and customer trust. 

Amazon recognizes this danger,  to fight this nuisance it has launched a new feature for Enhanced Brand Protection. This feature has saved millions of sellers across the board to maintain brand authenticity and maintain strong customer relationships. 

Enrolling your brand in the Amazon Brand Registry or programs like Transparency provides access to specialized features. These features use automation to proactively detect and remove counterfeit listings.

 Additionally, you can report suspected intellectual property (IP) infringements (e.g., trademark, copyright violationsetc.).

Frequently Asked Questions: 

Which latest Amazon feature works best in Q2? 

The impact of prime features is most likely to boost overall sales in Q2. Overall, there are 200 million subscribers to Amazon Prime. However, sellers are bound to adhere to strict quality and deadline requirements to maintain their prime seller status. 

How can AI enhance your Amazon business model?

Amazon’s product listing and image generation AI models aim to improve search results on the go. It analyses huge amounts of data to recommend to users the most accurate information regarding any product concerning different sizes and styles.

What are the most trending features among sellers to look for in Q2? 

Recent trends have shown that eco-friendly products such as skin care, babies and pet supplies are highly demanded items. Therefore, to earn a Climate Pledge-friendly badge look for the items that fall into these sustainable products categories.  

Conclusion

Now that you know how when and where to use these new seller-friendly features. It’s time to go to the work desk and develop a selling strategy that takes full advantage of these.  

We hope you hit a massive turnover, only if you skillfully use these new features of Amazon to curate a winning sales strategy. 

Moreover, keep a close watch on valuable metrics and let not any value update or feature miss your sight.