When companies explore Amazon Business, the most common question is: How much is Amazon Business Prime? In this guide, Brandock, a trusted Amazon automation partner, answers that question directly, then explains what you get for the cost and whether it’s worth it for your business.
How Much Is Amazon Business Prime? Quick Answer
Amazon Business Prime uses tier-based pricing that depends on how many users your business needs. As of 2026, the expanded user limits are:
- Prime Duo: $0 (free for existing Amazon Prime members, 1 user)
- Essentials Plan: $179/year (up to 5 users, expanded from 3)
- Small Plan: $499/year (up to 20 users, expanded from 10)
- Medium Plan: $1,299/year (up to 200 users, expanded from 100)
- Enterprise Plan: Custom pricing (unlimited users)
What Is Amazon Business? (The Foundation)
Amazon Business is Amazon’s dedicated marketplace for companies rather than individual shoppers. It includes business-specific features such as:
- Bulk pricing and business-only discounts
- Tax-exempt purchasing
- Multi-user accounts
- Spending controls and analytics
- Invoice payment options
Think of it as Amazon shopping combined with procurement software.
Is Amazon Business Free?
Yes. Creating an Amazon Business account is completely free. However, advanced features like fast free shipping for teams and detailed spending analytics are only available with Amazon Business Prime, which is the paid membership we’re discussing.
Who Amazon Business Is Designed For
Amazon Business works well for:
- Small businesses and startups
- Freelancers and consultants
- Medium to large companies
- Schools, hospitals, and nonprofits
If your company regularly purchases office supplies, equipment, electronics, or inventory, Amazon Business is designed to meet your needs.
New sellers without a registered business often use LLC creation services to become eligible for Amazon Business features and tax benefits.
What Is Amazon Business Prime?
Before discussing whether the cost is worthwhile, it’s important to understand what you’re paying for.
Amazon Business Prime is a paid membership upgrade for Amazon Business accounts. It offers benefits similar to consumer Amazon Prime, but specifically designed for companies with multiple users and business purchasing needs.
Amazon Business Prime vs Consumer Amazon Prime
Consumer Prime is for individuals and includes:
- Personal free shipping
- Video and music streaming
- Individual account benefits
Business Prime is for teams and includes:
- Free shipping for multiple users
- Advanced spending controls
- Business analytics and reporting
- Approval workflows
- Company-wide visibility
How Much Is Amazon Business Prime: Pricing Tiers
This section explains how much Amazon Business Prime costs. It breaks down the different pricing tiers and also highlights what each plan includes, as well as who each plan is best suited for.
Prime Duo – Free for Prime Members ($0)
Prime Duo is designed for sole proprietors and small businesses. It helps separate personal shopping from work purchases. It’s free for existing Amazon Prime members and perfect for:
- Freelancers
- Solo founders
- One-person businesses
This is the most cost-effective entry point to Business Prime benefits when you’re working alone.
Essentials Plan – Best for Small Teams ($179/year)
The Essentials plan costs $179 annually and now supports up to 5 users (increased from 3 in 2026). This plan includes:
- Fast, free shipping on eligible items
- Basic spending visibility tools
- Guided buying features
- Business Prime Rewards (up to 4% back on Amazon brands)
- Access to new benefits like CrowdStrike cybersecurity (normally $59 per device)
Small Plan – For Growing Businesses ($499/year)
The Small plan expanded to support up to 20 users (up from 10) and offers enhanced access to:
- Advanced Guided Buying capabilities
- Comprehensive Spend Visibility dashboards
- Business Prime Rewards
- All shipping benefits across the team
Medium Plan – For Mid-Sized Companies ($1,299/year)
The Medium plan now accommodates up to 200 users (doubled from 100) and includes:
- Full analytics and reporting suite
- 45-day payment terms with Pay by Invoice (upon approval)
- Advanced spending controls
- Priority business support
Enterprise Plan – For Large Organizations (Custom Pricing)
The Enterprise plan offers unlimited users and includes 60-day payment terms, along with:
- Customized procurement solutions
- Dedicated account management
- Advanced spend anomaly monitoring
- Full suite of business tools
New Amazon Business Prime Perks Announced in December 2026
Amazon announced significant new Business Prime benefits in December 2026 that could help eligible members save nearly $1,000 annually:
1. QuickBooks Integration (Coming 2026)
Business Prime Essentials members and above can access QuickBooks Online Simple Start for $180 per year—a 60% discount from the regular $456 price. This includes automated purchase reconciliation.
2. CrowdStrike Cybersecurity Protection
Business Prime members on Essentials plans and above now receive CrowdStrike Falcon Go at no additional cost, valued at $59 per device annually.
3. Gusto Payroll & HR Discount
U.S. Business Prime members receive 70% off their first 12 months of Gusto’s payroll and HR platform.
Why Amazon Business Prime is Better for You?
Understanding how much Amazon Business Prime costs is only half the equation. Here’s what the membership provides:
1. Money-Saving Features
- Bulk pricing: Order larger quantities at reduced per-unit costs
- Business-only discounts: Access pricing is not available to regular consumers
- Tax exemption: Easily apply for tax-exempt status to reduce unnecessary costs
To fully benefit from business pricing and higher conversions, many sellers invest in optimized listings through Amazon product listing services.
2. Better Spending Control
- Guided buying: Admins set rules so employees purchase only approved items
- Spending visibility: Track who is buying, what they’re buying, and where money goes
- Analytics and reports: Detailed insights for finance and operations teams
- Approval workflows: Prevent unauthorized purchases before they happen
As teams grow, many companies simplify approvals and purchasing with Amazon account management services.
3. Faster, Reliable Shipping
- Free One-Day or Two-Day delivery on eligible items
- Priority shipping for business needs
- No per-order shipping fees
This keeps operations running smoothly and saves teams valuable time.
4. Payment and Cash Flow Advantages
- Pay by invoice instead of upfront
- Extended payment terms available
- Better cash flow management
- Amazon Business American Express card option
- Brandock can integrate your Amazon operations to streamline payments
5. Team Collaboration Tools
- Multi-user accounts under one company profile
- Shared benefits across all users
- Centralized purchasing dashboard
Is Amazon Business Prime Worth the Cost?
Now that you know how much Amazon Business Prime costs, the critical question is whether it’s worth paying for.
When Business Prime Pays for Itself
For many companies, the membership cost is recovered through:
- Bulk discounts on regular purchases
- Eliminated shipping fees (no $35 minimum orders)
- Reduced admin work (less time processing orders)
- Better spending control (preventing unauthorized purchases)
- Faster delivery (less downtime waiting for supplies)
Businesses that combine Business Prime savings with optimized advertising often recover costs faster through professional Amazon PPC management services.
Who Should Pay for Amazon Business Prime?
Business Prime makes financial sense if your company:
- Has multiple employees ordering items regularly
- Buys office supplies or inventory frequently
- Needs spending visibility and approval controls
- Orders products that benefit from fast delivery
- Wants to eliminate per-order shipping costs
Business Prime works especially well for sellers using bulk purchasing or Amazon wholesale models. Faster shipping and better pricing play a major role in protecting margins.
Who Should Stick with Free Amazon Business?
If you order very rarely (once or twice a quarter), a free Amazon Business account may be sufficient. You’ll still get business pricing and bulk discounts, just without the premium shipping and analytics.
Amazon Business vs Regular Amazon Account
Understanding the difference helps explain why businesses pay for Business Prime:
| Feature | Regular Amazon | Amazon Business | Business Prime |
|---|---|---|---|
| Account cost | Free | Free | Paid (tier-based) |
| Bulk pricing | Limited | Yes | Yes |
| Multiple users | No | Yes | Yes |
| Approval workflows | No | Basic | Advanced |
| Spending analytics | No | Limited | Comprehensive |
| Tax exemption | No | Yes | Yes |
| Fast free shipping | Personal only | No | All users |
A regular Amazon account becomes limiting when you need team purchasing, spending controls, and business-focused reporting.
How to Get Started with Amazon Business Prime
Step 1: Open an Amazon Business Account (Free)
You’ll need:
- Business name
Business email address
Basic company details
Tax information (if applying for tax exemption)
Signup process:
- Go to the Amazon Business website
- Click “Create a free account.”
- Enter your business email
- Add company details
- Complete verification (usually takes minutes to 24 hours)
If you want to avoid verification delays or setup mistakes, getting expert help can make a difference. Brandock offers Amazon Business account setup services to help businesses get started correctly from day one.
Step 2: Upgrade to Business Prime
Requirements:
- Active Amazon Business account
- Verified business details
Upgrade process:
- Log in to Amazon Business
- Select the Business Prime option
- Choose an appropriate plan for your user count
- Add team members
- Start using Prime benefits
Brandock can help automate the entire process, ensuring your team maximizes every dollar spent.
Cons of Amazon Business Prime
- Annual membership cost (though often recovered through savings)
- Not all sellers offer business pricing
- It may be unnecessary for very infrequent buyers
- Requires setup and user management
FAQs
Yes. A verified Amazon Business account is required before upgrading.
Through bulk discounts, tax exemptions, eliminated shipping fees, and better spending controls.
Yes, you can upgrade from Essentials to Small Plan anytime through your Amazon Business account.
Business Prime supports international shipping depending on the seller and item eligibility.
Final Thoughts: Should You Pay for Amazon Business Prime?
How much is Amazon Business Prime? The cost ranges from free (Prime Duo for solo users) to tiered annual fees based on team size.
Is it worth the cost? For most companies with regular purchasing needs, yes. The membership typically pays for itself through:
- Bulk discounts
- Eliminated shipping costs
- Time saved on procurement
- Better spending control
Best approach: Start with a free Amazon Business account to test the platform.If you order often and pay shipping fees regularly, upgrading to Business Prime usually pays off within months.
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