You finally got your product live on Amazon. Orders are trickling in, but you want more eyes on your brand without paying for another ad. That is exactly where Amazon Posts comes in.
Amazon Posts lets you create a post on Amazon almost the same way you would post on Instagram. You upload a photo, write a short caption, tag your product, and Amazon shows it to shoppers for free.
In this guide, you will learn how to create a post on Amazon from scratch, what Amazon expects before you can post, and where your posts actually show up. You will also learn how to get real engagement once you publish.
Brandock, an Amazon account management agency, built this guide around the current Amazon Posts requirements so you do not waste time guessing.
Quick answer: To create a post on Amazon, sign in to posts.amazon.com with your Brand Registry account, build your brand profile, click Create Post, upload a lifestyle image, write a caption under 2,200 characters, tag your ASIN, and submit for review. Amazon usually approves posts within hours to a few days.
What Are Amazon Posts?
Amazon Posts is a free, image-led feature built for brand-registered sellers. Think of it as a small social feed sitting right inside Amazon. You upload a photo of your product in real use, add a caption, and shoppers can tap straight through to your listing.
Posts look and feel like social content, but they live inside the Amazon app and website. Customers can follow your brand, scroll through your past posts, and discover products they did not know you carried.
A lot of sellers mix up creating a post on Amazon with creating a listing on Amazon. They are not the same task, and the table below makes the difference clear.
| Amazon Posts | Product Listing | |
|---|---|---|
| Purpose | Build brand awareness and discovery | Sell the actual product |
| Format | One lifestyle image plus a short caption | Title, bullet points, images, price |
| Cost | Free | Free to list; referral fees apply on sale |
| Where it shows up | Brand feed, category feed, product pages | Search results, the product detail page |
| What it needs | Brand Registry enrollment | An active seller account |
Posts do not replace your listing. They drive attention back to it. A weak post still needs a strong listing behind it to turn that attention into a sale.
How to Create Amazon Posts in 8 Steps
Here is the exact process to create a post on Amazon, step by step.
- Confirm your eligibility. You need an active Seller Central or Vendor Central account and Brand Registry enrollment before Amazon lets you post.
- Go to posts.amazon.com. You can also manage posts from inside the Amazon Ads console, since Amazon folded that option in a few years ago.
- Build your brand profile. Verify your brand name and upload your logo. Amazon asks for a square logo at 640 x 640 pixels or larger.
- Click “Create Post.” This opens the posts builder, where you create and preview content.
- Upload your image. Use a JPEG or PNG file, 640 x 640 pixels minimum, under 100 MB. Lifestyle shots beat plain product-on-white photos almost every time.
- Write your caption. You get up to 2,200 characters, but Amazon’s own data shows short captions, around four or five words, tend to pull stronger engagement than long ones.
- Tag your ASIN. This links your post to a live product page so Amazon can route clicks correctly and slot your post into the right category feed.
- Preview, then submit for review. Double-check the image and caption for errors before you send it off. Amazon typically reviews new posts within a few hours to a few days.
That is the whole loop. Once a post is approved, it goes live automatically across your brand feed and any relevant product or category feeds.
How to Set Up a Post on Amazon
Before you can create a post on Amazon that actually converts, the listing it points to needs to be solid. Every post links back to a live ASIN, so a weak listing undercuts even the best photo and caption. Here is what to lock down first.
Creating an Amazon Seller Account
You need an active Seller Central account before you can register your brand or create a post on Amazon. If you have not set one up yet, Brandock handles Amazon business account setup so you start with the right account type from day one, ready for brand registry later.
Choosing the Right Product Category
Amazon uses your product’s category to decide which category feed shows your post. Pick the category that actually matches your product, not the one with less competition. A mismatched category gets your post buried instead of discovered.
Writing Your Product Title
Your post sends shoppers straight to your listing, so your title has to do its job the moment they land there. Keep it clear, lead with the main keyword, and cut filler words.
Adding Product Images
Your post needs its own lifestyle photo, but your listing’s main image still has to be sharp and policy-compliant. A shopper who clicks through from a great post and lands on a blurry listing image will bounce, not buy
Writing Product Descriptions & Bullet Points
Your bullets and description back up whatever your post promises. If your caption highlights a feature, your bullets should confirm it in plain detail. For help tightening this up, Brandock’s product listing services cover titles, bullets, and descriptions together.
Setting Your Price
Price your product to be competitive before you start promoting it. A post can drive plenty of clicks, but a price that is far out of line with similar products just raises your bounce rate.
Managing Inventory & Stock Levels
Do not create a post on Amazon for a product that is about to run out. Posts can keep showing up even after you sell through, which wastes the exposure you just earned for nothing.
Selecting a Fulfillment Method (FBA vs FBM)
Your fulfillment method will not block you from using Posts, but FBA listings often convert better off the back of a post because of faster shipping and Prime eligibility.
Where Can Amazon Shoppers Discover Amazon Posts?
Posts can appear in four main spots:
- Your brand feed: A dedicated, scrollable feed of everything you have posted, similar to a profile page.
- Product detail pages: Posts appear in a carousel on your own listings and sometimes on competitors’ listings too.
- Related product feeds: Posts surface next to similar items that shoppers are already browsing.
- Category feeds: Amazon auto-tags posts by product category, so shoppers browsing that category see relevant content.
You do not get to pick exactly where a post lands. Amazon’s algorithm decides placement based on relevance and how shoppers engage with your content.
Who Can Use Amazon Posts?
Amazon Posts is not open to every seller account. To use it, you generally need:
- Enrollment in Amazon Brand Registry
- An active Seller Central or Vendor Central account in good standing
- An Amazon Store set up for your brand
If you are not enrolled yet, Brandock’s Amazon account management services can walk you through Brand Registry alongside the rest of your Seller Central setup, so you are not stuck waiting on approvals before you can start posting.
What Are the Requirements for Posting on Amazon?
Here are the requirements that you must fulfil to post on Amazon
Product Listing Basics
Your post needs a live, accurate ASIN to tag. The listing should have a real category assignment, working images, and an active offer. A suppressed or incomplete listing will cause your post to underperform even if it gets approved.
Account & Seller Requirements
You need Brand Registry enrollment, a professional or vendor account, and a clean account health record. Accounts with open policy violations can run into delays getting posts approved.
Content & Compliance
- Promote only products you own or have authorization to sell
- Use language suitable for a general audience
- Skip aggressive promotional phrases like “buy now” or “limited time offer”
- Avoid mentioning or disparaging competitor brands
- Write in the primary language of the marketplace your post targets
Technical Requirements
| Requirement | Specification |
|---|---|
| Image format | JPEG or PNG |
| Minimum resolution | 640 x 640 px |
| Maximum file size | 100 MB |
| Images per post | 1 |
| Caption length | Up to 2,200 characters |
| Typical review time | A few hours to a few days |
Why Should Amazon Sellers Use Amazon Posts?
Social-style content moves buyers more than most sellers give it credit for. Sprout Social’s research found that 68% of consumers had already made at least one purchase directly through social media, proof that this kind of content drives real transactions, not just likes.
Amazon Posts brings that same pull directly onto the platform where people are already holding their wallets open.
Increase Brand Visibility Across Amazon Feeds
Every approved post is another touchpoint in front of shoppers who are not actively searching for your brand yet.
Drive Organic Traffic Without Extra Ad Spend
Posts cost nothing to publish. You are not bidding on keywords or paying per click. If you already run Sponsored Products or Sponsored Brands, Brandock’s Amazon PPC management services pair naturally with Posts, since paid traffic and free organic visibility reinforce each other instead of competing for budget.
Strengthen Brand Storytelling and Identity
A single image cannot carry your whole brand story, but a steady feed of posts can. Combine posts with A+ Content on your listings, and take a look at why your Amazon brand story matters if you want shoppers to remember you past a single purchase.
Improve Product Discovery in a Competitive Marketplace
Shoppers browsing one of your products can scroll into a post and discover an entirely different item from your catalog that they never searched for.
Boost Customer Engagement Through Visual Content
Posts come with a follow button. Shoppers who follow your brand see new posts in their feed automatically, similar to following an account on social media.
Support Product Launches and Promotions
A new product has zero reviews and zero history. Posts give it visibility while it builds up social proof and ranking on its own.
Build Trust Through Consistent Brand Presence
A brand that posts regularly looks active and established. An empty feed, or one with a single post from a year ago, sends the opposite signal.
Gain an Edge Over Competitors Using Amazon Posts
Your posts can appear on competitors’ product pages too. That means you can pull attention away from a rival listing onto your own, without spending a cent on ads.
Enhance Repeat Exposure to Your Products
A shopper who is not ready to buy today might see your post again next week through a category feed or while browsing a related product. Repeat exposure builds familiarity, and familiarity drives conversions later.
How Do I Optimize My Amazon Post?
- Use lifestyle images, not plain white-background product shots; posts with white backgrounds tend to get far fewer impressions
- Keep captions short; four or five words often outperform a long paragraph
- Shoot for a square or vertical aspect ratio (1:1, 4:5, or 9:16) since most Amazon shoppers browse on mobile
- Tag every relevant ASIN so Amazon categorizes the
- post correctly
- Avoid text overlays, logos, or collage-style images, since they read as cluttered and hurt approval odds
- Post consistently rather than in one big batch, then go quiet for months
- Check your dashboard metrics regularly and double down on the image styles that pull the most clicks
How to Promote Your Amazon Post
- Cross-post the same lifestyle photo to your other social channels and link back to your Amazon Store
- Ask existing customers, through email or packaging inserts, to follow your brand on Amazon
- Run Posts alongside sponsored brands’ campaigns so paid and organic content reinforce the same message
- Stick to a regular posting cadence so your brand feed never looks abandoned
- Repurpose strong-performing user content or reviews into new post images
What Tools Can Help With Amazon Post Creation?
- Amazon’s native Posts dashboard at posts.amazon.com, where you build, preview, and track every post
- The Amazon Ads console, which now lets advertisers manage Posts without leaving their existing ad workflow
- Scheduling platforms like Planoly, which let Brand Registry sellers plan and auto-publish Amazon Posts alongside other social channels from one calendar
- Design tools such as Canva for putting together clean, mobile-friendly lifestyle images
- A managed partner like Brandock, for sellers who would rather hand off content planning, image direction, and posting cadence to a team that already runs this for other Amazon brands
How to Submit a Post on Amazon
Once your image and caption are ready, preview the post inside the builder to catch any errors. Click submit, and Amazon routes it to its review team.
Review usually takes anywhere from a few hours to a few days. You will get a notification once the post is approved or, if Amazon rejects it, an explanation of what to fix.
Most rejections come down to image specs or caption language that crosses Amazon’s promotional rules.
Can I Edit a Post After Creating It on Amazon?
Yes. Once a post is live, you can return to your Posts dashboard, open the post, and adjust details like the caption or tagged ASINs.
You can also set an end date so a post stops showing automatically or delete it outright if you want it gone right away. Keep in mind that any meaningful edit may send the post back through Amazon’s review process before it goes live again.
Can I create an Amazon post with video?
Not through the standard Amazon Posts builder, since it currently supports one static image per post. If video is central to your strategy, look at Amazon Live or video modules inside A+ Content instead.
How do I create a post on Amazon for affiliate marketing?
You cannot. Amazon Posts requires you to own the product or have direct authorization to sell it, so it is built for brand owners and authorized sellers, not third-party affiliates promoting someone else’s listing.
How do I create a post on Amazon with multiple images?
You cannot add more than one image to a single post. To showcase multiple angles or use cases, create several individual posts using different images of the same product.
How to Create Posts on Amazon: FAQs
Build your post the same way as any other, but keep the promotional language subtle. Amazon does not allow aggressive phrases like “huge sale” or “buy now,” so let the image and a benefit-driven caption do the selling instead.
Each Amazon Post supports exactly one image, uploaded directly in the Posts builder as a JPEG or PNG at 640 x 640 pixels or larger. If you want to feature several photos of the same product, publish them as separate posts.
Use a real lifestyle photo instead of a plain product shot, keep your caption short and benefit-focused, and tag the product clearly. Posts that look authentic and uncluttered consistently pull better engagement than busy, ad-style images.
Treat the launch post as an introduction. Show the product in a real-use scenario, mention what makes it different in the caption, and tag the ASIN so early traffic flows straight to the new listing.
Plan seasonal posts around your product’s natural use case, like a holiday gift angle or a summer setting, and schedule them a few days ahead of the relevant date so Amazon’s review window does not delay your timing.
Highlight the value or savings through the image and a brief mention in the caption, while staying inside Amazon’s content rules. Avoid banned phrases such as “limited time” or “today only,” and let your price do the talking on the listing itself.
Final Thoughts
Amazon Posts will not replace your PPC budget or your SEO work, but it fills a gap that ads and listings cannot. It gives shoppers a reason to remember your brand, not just your product.
Use this resource on how to create a post on Amazon as your go-through guide. Once you create a post on Amazon, treat it like an ongoing channel instead of a one-time task. Post regularly, watch your dashboard metrics, and keep refining what works.
Let Brandock Handle Your Amazon Posts Strategy
Running posts, brand registry, listings, and PPC as separate, disconnected tasks burns time you do not have. Brandock manages all four together so your brand shows up consistently, the right way, without you juggling four different tools.
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